Preventing Assimilation in the holy land

Let's try to imagine the following scene:
You are walking in a major city in the United States. The year is 2011. You walk into a nice restaurant, and settle down with the menu. As you look around you on the pictures hanging on the wall, you see a certificate close to the bar. You want to know what kind of a certificate this restaurant received, so you walk over and read the following: “This is to certify that this business does not employ Blacks.”
Or does it say, “This is to certify that this business does not employ Jews.”
So, is this racism? I don't think that there is one person who would argue otherwise.

Now let's switch to Israel 2011. “LEHAVA – Preventing Assimilation in the Holy Land” recently convened a conference in Jerusalem, where they launched their new campaign for “Preventing Assimilation in the Holy Land.” The idea is to issue certificates to businesses who commit to not employing Arabs. The certificate reads “this is to certify that this employer employs Jews and does not employ enemies.” In a news item, one of the business owners proudly said, “I'm not a racist. I just love Jews more.” And I am wondering... how many people are still blind in this country? And how far can this insane racism go?